Based in Orlando, Florida, The Social Sales Lab is a privately‑held online business school that helps thousands of service‑based entrepreneurs build predictable income, generate round‑the‑clock sales, and reclaim their time.
A family‑owned business founded by Lorell Lane and Chris Wells, they specialize in helping entrepreneurs and small businesses launch, automate, and scale Facebook and Instagram ad campaigns — alongside full system‑and‑strategy support for high‑impact results. Their signature programs offer live coaching, templates, frameworks, and mentorship designed to drive tangible financial outcomes.
Notably, The Social Sales Lab has helped thousands of founders generate millions in revenue through their ad systems and strategies. Their curriculum empowers students from a wide range of industries (coaching, e-commerce, beauty, real estate, consulting) to generate conversions and high‑ROI ad results.
When The Social Sales Lab brought me on as Fractional COO, they were producing strong content and sales —but bleeding efficiency, struggling to deliver with consistency, retain talent, and scale without chaos. Their high-ticket programs had strong demand, but the delivery systems were inconsistent, the team churn rate was high, and the CEO was stuck making last-minute fixes instead of focusing on growth. Despite a powerhouse CMO leading the charge, the backend couldn’t keep up with the frontend. The business had big potential — but their operations weren’t set up to handle it.
Pipeline Growth & Revenue Acceleration:
Collaborated directly with the CMO to increase the sales pipeline to $1.9M and helped close $132K in sales in just 60 days, driving record-breaking conversion rates across their core programs.
Revenue Growth Support:
Supported the CMO in generating $84K in revenue, building the backend operational infrastructure to keep launches clean, organized, and efficient.
Team Management & Retention:
Navigated a high-churn period by reestablishing role clarity, creating SOPs, and managing day-to-day communications and deliverables to reduce overwhelm across the team.
Strategic Operations:
Developed and implemented systems that created consistency across program delivery, tech execution, client communication, and launch planning — allowing the executive team to step out of the weeds and focus on scaling.
Revenue generated over 6 months from launches, retainers, and campaigns
actively managed (operations, marketing, sales, and delivery support roles)
saved by delegating project management, operations oversight, and delivery coordination
Revenue Closed
(in 60 Days)
This was a real engagement between our company and The Social Sales Lab — not a fictional case study.This engagement didn’t just stabilize operations — it transformed how the company functioned at its core. By re-aligning systems with strategy, we created breathing room for the CMO, protected capacity for high-ticket sales, and laid the foundation for sustainable growth at scale.