AirAssistant.io is a premium executive support agency redefining what it means to delegate with power. Founded by Chief Scaling Officer and CEO Nani Israel, the company connects fast-moving founders, CEOs, and visionary entrepreneurs with elite Executive Assistants (EAs) and Execution Officers (EOs) trained to deliver high-caliber backend support that fuels sustainable business growth.

With a strong emphasis on proactive delivery, strategic thinking, and hands-on implementation, AirAssistant.io provides done-for-you operational execution that frees CEOs to stay in their zone of genius. Their hybrid support model is not just about checking tasks off a list — it’s about elevating how a business functions at every level.

Through custom-matched talent and implementation leadership, the agency offers both ongoing fractional support and project-based execution for businesses across industries. The goal? Help founders get their time back without sacrificing excellence, output, or growth velocity.

AirAssistant.io

the client

Service Model Confusion

AirAssistant.io was outgrowing its traditional VA model but didn’t yet have a clear vision or structure for what would come next. The term “Execution Officer” was still just an idea, and without defined roles, SOPs, or delivery frameworks, scaling felt chaotic and inconsistent.

Lack of Data-Driven Decisions

There were no systems in place to track performance metrics, pipeline projections, or client retention. This limited the ability to plan for growth or optimize the team’s output based on real data.

No Operational Infrastructure

Team communication, project management, and client service workflows were reactive instead of proactive. Without a proper HQ or leadership layer, the CEO was constantly pulled into operations, unable to focus on vision and sales.

Firefighting Over Strategy

With no consistent triage system or escalation protocol, minor client issues would escalate and drain CEO capacity. It was hard to build — let alone scale — when everyone was stuck in survival mode.

The Challenge

  • $132,000 Closed in 60 Days

  • $1.9M in Qualified Pipeline Value

  • 10+ CEO Hours Recovered Weekly

  • CMO + COO Sync = Strategy that stuck, not just soundbites

Quick facts

Developed and Launched the Execution Officer Department
Guided the full strategic pivot from traditional EA support to a two-tiered model featuring elite Execution Officers. Built the department from scratch — defining roles, developing training, and creating scalable workflows that elevated client delivery and retention.

Led the Brand Evolution & Internal Realignment
Partnered with the CEO to refine service positioning and structure offers around high-impact outcomes. Helped solidify AirAssistant.io’s signature service tiers and repositioned the agency for premium clientele with clear internal processes to match.

Drove Nearly $1M in Proposed Contract Value
My strategic and operational leadership helped push the business to $985k in proposed contract value, with $450K closed in Q2 2025.

Built and Managed a 10+ Person Delivery Team
Recruited, managed, and trained a high-performing internal HQ team of EAs and Execution Officers. Created SOPs, led weekly meetings, implemented team scorecards, and provided operational oversight to reduce churn and improve delivery.

Facilitated Weekly Strategy & Performance Sessions
Led standing weekly CEO strategy calls, mapped out quarterly goals, and handled backend implementation to turn vision into execution — fast.

Customer Service Triage & Escalation Framework
Streamlined the client service escalation process, helping protect CEO capacity, improve client outcomes, and increase retention through proactive issue resolution.

Training, SOPs, and Meeting Facilitation
Designed and ran internal trainings, supported onboarding of all new team members, and facilitated team and client meetings to ensure alignment and operational readiness.

The Solution

The Results

INVOICE

Revenue generated over in one fiscal quarter

$450k

EMPLOYEES

HQ staff including Executive Assistants, Operations, Tech, and Client Support

10+

HOURS

redirected from day-to-day management to strategic growth

25-35+ 

REVENUE

in proposed contract value generated during engagement

$1M

This was a real engagement between our company and AirAssistant.io — not a fictional case study. This engagement didn’t just build better systems — it redefined the company’s entire service model. By architecting the Execution Officer department, elevating internal delivery, and locking in scalable strategy rhythms, we gave the CEO back her time, aligned the team around performance-driven outcomes, and set the business up to confidently pursue multi-million dollar contracts without operational collapse.