The Intimacy Project is a private sex therapy clinic based in Chicago, Illinois, offering therapeutic support and psychoeducational resources for individuals and couples navigating intimacy, identity, and connection. Rooted in clinical expertise and radical compassion, the practice specializes in trauma-informed therapy, LGBTQIA+ affirming care, and culturally responsive approaches to sexual wellness.
Founded by a licensed sex therapist with a background in both mental health and somatic healing, The Intimacy Project was created as a brave, inclusive space for clients to explore intimacy without shame — and without the stigma often surrounding these deeply personal topics.
Beyond 1:1 sessions, the clinic offers high-impact group training programs, workshops, and online experiences that help clients and practitioners deepen understanding, improve communication, and foster healthier relationships — in and out of the bedroom.
Client Discomfort in Outreach & Follow-Up
Because of the deeply personal nature of sex therapy, traditional sales tactics felt misaligned. The founder struggled to stay visible without feeling performative — and follow-up often fell through the cracks.
Low Group Session Enrollment Despite High Interest
While 1:1 therapy sessions stayed full, group sessions had low turnout — not from lack of interest, but from unclear communication, awkward sign-up flows, and timing misalignment.
No Referral or Collaboration Infrastructure
Although the founder had strong word-of-mouth credibility, there was no formal way to build a referral network or turn adjacent providers (OBs, therapists, wellness coaches) into partners.
Manual Admin Load and Compliance Risk
With everything being done manually, appointment reminders, intake forms, documentation, and client tracking were inconsistent — leading to wasted time and potential liability issues.
Inconsistent Community Visibility
The brand wasn’t showing up consistently in local or online spaces. And when they did, there was no real strategy — just scattered effort with little measurable return.
Compassion-Led Marketing Automation
We built a gentle, consent-based email and text follow-up system that respected client boundaries while maintaining engagement. Inquiry funnels were rewritten with trauma-informed copy, and automation flows were designed to feel supportive, not salesy.
Group Enrollment Flow Optimization
We rebuilt the group program funnel from the ground up: clearer offers, intuitive registration, calendar syncing, and tiered pricing incentives. Plus, pre-session prep emails helped clients feel more confident saying “yes.”
Discreet Referral System Design
We implemented a private, invite-only referral system for trusted partners, complete with digital intake kits, affiliate tracking, and HIPAA-compliant referral handoff points — all tied into the CRM.
Full Admin System Overhaul
We installed HIPAA-compliant automations, integrated intake and consent forms, encrypted doc storage, and synced reminder workflows — cutting admin hours in half while tightening compliance protocols.
Strategic Visibility Calendar
We built a quarterly content + community plan that prioritized mission-aligned platforms, podcast guesting, therapist summits, and discreet local partnerships — all designed to generate inquiries, not just attention.
The Intimacy Project is a fictional model case study created to demonstrate the kind of real transformation we deliver for our clients. Founders like TIP’s are exactly who we built The Bread and Butter Company™ for — women running values-based practices where discretion, depth, and client trust are non-negotiable.
When the work is sensitive, the stakes are higher. And when your services require nuance, compassion, and boundaries, your backend has to run like a fortress. We help founders like you build systems that protect emotional labor, increase client safety, and keep the business growing — without you burning out.
Because operational excellence isn’t just about efficiency — it’s about creating containers strong enough to hold transformational work.
In this scenario, here are the results we would anticipate:
✔︎ Increased group session enrollment by 57% through optimized inquiry and follow-up systems
✔︎ Reduced no-shows and cancellations by 40% with automated appointment reminders and pre-session prep
✔︎ Referral partnerships doubled with CRM automations and strategic outreach
✔︎ Founder saved 12+ hours a month in admin time
✔︎ Privacy and documentation workflows tightened to exceed compliance and client trust standards