Based in Charlotte, North Carolina, Womb Wellness is a women’s integrative health practice focused on supporting the full spectrum of reproductive health — from fertility to postpartum. With a deep-rooted commitment to culturally competent, holistic care, Womb Wellness serves women and birthing people through every phase of the maternal journey.
Founded by a licensed doula and certified holistic practitioner, Womb Wellness offers a comprehensive suite of services, including fertility support, prenatal massage, postpartum recovery care, doula and midwife services, placenta encapsulation, lactation consulting, and womb-centered wellness education.
As a mission-driven, woman-owned practice, Womb Wellness is trusted by families across the Southeast for its warm, expert-guided approach to reproductive care. Their trauma-informed, client-first model emphasizes healing, autonomy, and support — making them a go-to resource for women seeking high-touch, individualized care in one of the most transformational seasons of life.
From birth plans to breastfeeding, and from healing herbs to hormone balance — Womb Wellness is redefining what it means to be truly supported in body, mind, and womb.
Lack of Scalable Referral System
While client satisfaction was high, the business had no structured system in place to generate consistent referrals from OB/GYNs, doulas, or past clients — leaving revenue dependent on word-of-mouth and one-off visibility wins.
Disjointed Offers & Confusing Service Menu
Clients often didn’t know what to book — or when. Services like prenatal massage, placenta encapsulation, and lactation support were treated as standalones rather than part of a transformational journey, leaving revenue on the table.
Unfocused Community Engagement
The team was showing up to every local event, wellness expo, and pop-up shop — but wasn’t tracking ROI or converting visibility into consistent appointments or revenue.
Low Client Retention After Birth
Postpartum services weren’t translating into long-term support. Once the initial care period ended, there was no structured pathway to re-engage clients or bring them back into the ecosystem.
Referral Ecosystem Creation
Together, we mapped out every touchpoint for turning satisfied clients and aligned providers into consistent referral sources. From OB kits to doula affiliate programs and automated thank-you + reward flows, we helped Womb Wellness amplify trust — and bookings — at scale.
Offer Optimization & Bundling Strategy
We helped the founder repackage existing services into cohesive, high-value care plans (e.g., Fertility Prep Bundle, The Complete Fourth Trimester). This allowed for better outcomes, higher average order value, and a more aligned client journey — without burning out the team.
Community Collab Strategy with ROI Built In
We created a 90-day event + nurture calendar that turned local partnerships, vendor events, and education workshops into actual bookings — backed by opt-in flows, lead tracking, and conversion checkpoints.
Client Retention & Re-Engagement Plan
We worked together to design a gentle, non-salesy long-term nurture path that felt aligned with the brand’s values. Clients now receive seasonal offers, automated wellness check-ins, and exclusive loyalty pricing — all designed to keep them supported and connected well beyond the birth.
Womb Wellness is a fictional model case study created to demonstrate the kind of strategic partnership and transformation The Bread and Butter Company™ delivers for mission-led businesses. Founders like Womb Wellness are exactly who we built this company for — women serving women, doing deeply personal work, and needing systems that protect both their impact and their peace.
When we co-design backend operations that prioritize both empathy and efficiency, we don’t just build infrastructure — we build businesses that can hold the weight of real transformation.
In this scenario, here are some of the results we would anticipate:
✔︎ Referral volume increased by 44% through partner kits and referral follow-up flows
✔︎ Revenue grew by 62% after bundling services into high-value wellness packages
✔︎ Founder reclaimed 8–10 hours a week previously lost to admin and scheduling chaos
✔︎ Community events doubled in ROI with automated follow-up and lead tracking
✔︎ Clients stayed engaged for 6–12 months longer due to loyalty nurture campaigns
✔︎ Systems now support expansion into digital offerings without compromising care